Hooks and opening lines
First lines written to stop the scroll.
← Content services
Social media copy that stops the scroll and starts conversations
The first line of a caption decides whether people keep reading. We write hooks, captions, reel scripts and calls to action that sound like your brand and give people a reason to engage.
Great visuals deserve better captions
Many brands spend time on beautiful posts and then write the caption in a rush. Generic captions, hashtag clutter and unclear calls to action waste the attention the visual earned.
We write social copy that hooks attention fast, adds value or personality, and tells people what to do next.
- Your captions all start the same way
- Posts get views but few comments, saves or messages
- Your reels have no script or clear hook
- Your brand voice changes depending on who writes the post
What's included
Captions
Captions for posts and carousels, from short and punchy to story-led.
Reel and video scripts
Short scripts with a hook, structure and on-screen text.
Calls to action
Clear prompts to comment, save, share, message or buy.
Hashtags and keywords
Relevant hashtags and keywords that help people find your posts.
Platform adaptation
Copy adjusted for Instagram, Facebook, LinkedIn and YouTube.
How it works
Voice
We define how your brand sounds on social media.
Plan
We align captions with your content calendar and goals.
Write
We write captions, hooks and scripts for each post.
Improve
We review engagement and refine what works.
What you get
Your proposal confirms exactly what's included for your business.
- Monthly captions for your content calendar
- Reel and short-video scripts
- Hook and headline options
- Hashtag sets by topic
- Tone of voice notes for social media
- Copy delivered with your calendar for approval
Where we write social copy
Captions, reel scripts, story text and bios.
Thought-leadership posts and company updates.
Community posts, offers and event updates.
YouTube
Shorts scripts, titles and descriptions.
Social Media Copywriting FAQs
Can you write in our founder's voice?+
Yes. For personal brands and founder-led businesses, we learn how you speak and write posts that sound like you.
Is this included in social media management?+
Captions are part of social media management. This service is for brands that create their own visuals but want help with the writing.
Do you use AI to write captions?+
Our writers may use tools for research and ideas, but every caption is written, edited and checked by a person who knows your brand.
How many hashtags should we use?+
A few relevant hashtags usually work better than long lists. We choose them based on your topics and audience.
Let's give your posts something worth reading
Tell us what you need to say and who you need to reach. We'll suggest the right mix of strategy and writing.