Store structure
Logical categories and navigation that help shoppers and search engines.
← SEO services
E-commerce SEO that brings shoppers to your products
Shoppers search for exactly what they want to buy. We optimise your categories, products and store structure so your products appear in those searches, and turn visits into sales.
Online stores have their own SEO challenges
Thousands of products, duplicate descriptions, filters that create endless URLs and thin category pages can make a store hard for search engines to understand.
E-commerce SEO tackles these issues and focuses on the pages that drive revenue.
- Your product pages use manufacturer descriptions
- Category pages have no helpful content
- Filters and variants create duplicate pages
- You rely almost entirely on paid ads for sales
What's included
Category page optimisation
Helpful content and keywords for your most important categories.
Product page optimisation
Unique titles, descriptions and structured data.
Technical fixes
Duplicate content, filters, pagination and site speed.
Product schema
Markup for prices, availability and reviews in search results.
Content for buyers
Buying guides and comparisons that attract shoppers.
How it works
Audit
We review your store structure, products and technical setup.
Prioritise
We focus on the categories and products that matter most.
Optimise
We improve pages, structure and technical issues.
Grow
We add buying guides and track organic sales.
What you get
Your proposal confirms exactly what's included for your business.
- E-commerce SEO audit
- Category and product optimisation plan
- Optimised category content
- Product page templates and descriptions
- Structured data implementation
- Monthly revenue-focused SEO report
Stores we work with
Fashion and jewellery
Large catalogues with many variants.
Beauty and wellness
Products with ingredients and benefits to explain.
Home and lifestyle
Décor, furniture and gifts.
Niche D2C brands
Specialist products with dedicated audiences.
E-commerce SEO FAQs
Which e-commerce platforms do you work with?+
Shopify, WooCommerce and custom stores. We adapt our approach to each platform's structure.
Do we need unique descriptions for every product?+
Unique descriptions help, especially for your most important products. We prioritise by revenue and search demand.
Can SEO reduce our dependence on ads?+
Over time, organic search can become a significant source of sales, reducing reliance on paid ads.
How do you measure e-commerce SEO?+
We track organic traffic, rankings and, where tracking allows, organic revenue and orders.
Let's get your products found
Tell us about your website and the customers you want to reach. We'll review where you stand and suggest the right next step.