AI brand audit
Checking how major assistants describe your brand and category.
← SEO services
Generative engine optimisation for ChatGPT, Gemini and Perplexity
More people now ask AI assistants for recommendations and answers. Generative engine optimisation helps these assistants understand your brand accurately and mention it when it's relevant.
If AI assistants don't know you, they won't recommend you
AI assistants draw on information published across the web. If your brand has little clear, consistent information online, assistants may describe you inaccurately or not mention you at all.
GEO strengthens the information about your brand across your website and trusted third-party sources.
- AI assistants don't mention you when asked about your category
- They describe your business inaccurately
- Competitors appear in AI recommendations and you don't
- Your brand information is inconsistent across the web
What's included
Entity clarity
Consistent information about who you are, what you do and where.
Citation-worthy content
Clear, factual content that's easy to quote.
Third-party presence
Mentions in directories, publications and reviews.
Structured data
Schema that defines your organisation, services and people.
Ongoing monitoring
Regular checks on how assistants describe you.
How it works
Audit
We test how AI assistants respond to questions about you and your category.
Clarify
We make your brand information clear and consistent.
Strengthen
We build mentions and content that support accurate answers.
Monitor
We recheck assistant responses regularly.
What you get
Your proposal confirms exactly what's included for your business.
- AI assistant brand audit
- Brand information consistency plan
- Content recommendations
- Third-party mention opportunities
- Organisation schema
- Regular AI visibility checks
Who benefits from GEO
Service providers
Agencies, consultants and professional firms.
Software and apps
Tools people ask assistants to compare.
Healthcare and wellness
Clinics and providers people research.
Consumer brands
Products people ask for recommendations about.
Generative Engine Optimisation work
Generative Engine Optimisation FAQs
What is generative engine optimisation?+
It's the practice of helping AI assistants like ChatGPT, Gemini and Perplexity accurately understand and mention your brand, by improving the information available about you online.
Can you guarantee ChatGPT will recommend us?+
No. AI assistants decide independently. We improve the quality and consistency of information about your brand, which improves your chances of accurate mentions.
Is GEO replacing SEO?+
No. GEO builds on SEO. Many assistants rely on search results and web content, so strong SEO remains important.
How do you measure GEO?+
We regularly test a set of relevant questions across major assistants and track how your brand appears.
Let's help AI assistants get your brand right
Tell us about your website and the customers you want to reach. We'll review where you stand and suggest the right next step.