Discovery
Finding the full range of terms related to your business.
← SEO services
Keyword research that shows what your customers really search for
Customers rarely describe your services the way you do. We find the words and questions they actually use, group them by intent and opportunity, and map them to the right pages.
Targeting the wrong keywords wastes months of work
Some keywords have plenty of searches but the wrong intent. Others are too competitive to win soon. Targeting them can mean months of effort with little return.
Good keyword research balances relevance, search demand, competition and buying intent.
- You're guessing which keywords to target
- You rank for terms that don't bring enquiries
- You're unsure what topics to write about
- Competitors appear for searches you've never considered
What's included
Search intent
Grouping keywords by what searchers want to do.
Difficulty and opportunity
Identifying realistic targets for your site.
Competitor keywords
Terms your competitors rank for that you don't.
Question research
The questions people ask about your products and services.
Keyword mapping
Matching keywords to existing and new pages.
How it works
Understand
We learn your services, customers and priorities.
Research
We gather keyword data and competitor insights.
Analyse
We group, filter and prioritise opportunities.
Map
We match keywords to pages and content ideas.
What you get
Your proposal confirms exactly what's included for your business.
- Keyword research spreadsheet
- Keyword groups by topic and intent
- Priority keyword list
- Keyword-to-page map
- Content ideas for new pages
- Summary and recommendations
How keyword research is used
Website structure
Deciding which pages your site needs.
Content planning
Choosing blog and guide topics.
Ad campaigns
Informing paid search keyword lists.
Product naming
Understanding how customers describe products.
Keyword Research FAQs
Which tools do you use?+
We use professional SEO tools along with Google Search Console and our own analysis. Tools provide data; judgement turns it into a plan.
Is search volume the most important factor?+
No. A keyword with fewer searches but strong buying intent can be far more valuable than a popular but vague term.
How often should keyword research be updated?+
Search behaviour changes, so we recommend reviewing keywords at least once or twice a year.
Is keyword research included in SEO plans?+
Yes. It's the foundation of our SEO plans, and also available on its own.
Let's find the searches that matter to you
Tell us about your website and the customers you want to reach. We'll review where you stand and suggest the right next step.