Audience targeting
Targeting by job title, seniority, industry, company size and more.
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LinkedIn ads that reach the people who make decisions
No other platform lets you target by job title, seniority, industry and company in quite the same way. We run LinkedIn campaigns that put your business in front of the people who decide what to buy.
B2B budgets are easily wasted on the wrong audience
LinkedIn clicks usually cost more than on other platforms, so poorly targeted campaigns or weak offers become expensive quickly.
We focus your budget on tightly defined audiences and genuinely useful offers, like guides, demos or consultations, that decision-makers want.
- Your B2B leads don't come from the right companies
- You've tried LinkedIn ads and found them expensive
- Your offers don't give people a reason to respond
- You don't know which roles to target
What's included
Sponsored content
Single-image, carousel and document ads in the feed.
Lead gen forms
Pre-filled forms that make it easy to enquire.
Offer development
Guides, webinars or consultations that attract decision-makers.
Retargeting
Reaching website visitors and engaged audiences.
Reporting
Clear monthly reports on leads, costs and lead quality.
How it works
Define
We agree your ideal customer profile and offer.
Build
We create audiences, ads and lead forms.
Launch
We go live with tracking and controlled budgets.
Optimise
We refine audiences and creatives based on lead quality.
What you get
Your proposal confirms exactly what's included for your business.
- LinkedIn campaign strategy
- Audience definitions
- Ad creatives and copy
- Lead gen form setup
- Weekly optimisation
- Monthly performance report
Who LinkedIn ads are for
B2B services
Agencies, consultancies and professional firms.
SaaS and technology
Demos, trials and product awareness.
Education and training
Executive programmes and corporate training.
Hiring
Employer branding and recruitment campaigns.
LinkedIn Ads FAQs
Are LinkedIn ads expensive?+
Costs per click are usually higher than on other platforms, but the audience can be far more valuable for B2B. We keep targeting tight to make budgets go further.
What's a good offer for LinkedIn?+
Something useful to decision-makers, such as a guide, checklist, webinar or consultation, rather than a hard sell.
Can LinkedIn ads work for small businesses?+
Yes, if you sell to other businesses and target carefully. We'll advise whether it's the right channel for your budget.
Who pays for the ad spend?+
Ad spend is paid directly to LinkedIn. Our fee covers strategy, creatives and management.
Let's put your brand in front of decision-makers
Tell us about your brand, your audience and what you want social media to achieve. We'll recommend the right plan.