Logo usage
Correct versions, clear space, minimum sizes and common mistakes to avoid.
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Brand guidelines that keep everyone on the same page
As soon as more than one person creates content for your brand, consistency starts to slip. Brand guidelines give your team, freelancers and printers one clear rulebook to follow.
Inconsistency quietly weakens your brand
Your logo gets stretched, colours change from one printer to the next and every designer brings their own style. Each small difference makes your brand a little less recognisable.
Clear guidelines prevent this. They answer everyday questions in advance, so your brand looks and sounds the same no matter who's working on it.
- Your logo appears in different colours or proportions
- New team members and freelancers don't know how to use the brand
- Printers and vendors keep asking for files and colour codes
- Your social media looks different every time someone new manages it
What's included
Colour system
Exact colour values for print and screen, and how much of each to use.
Typography rules
Which fonts to use for headings, body text and digital.
Imagery and graphics
Photography style, illustration style and graphic elements.
Tone of voice
How your brand writes and speaks, with examples.
Templates and examples
Real applications that show the rules in action.
How it works
Collect
We gather your existing brand assets, or start from a new identity we've designed.
Define
We set clear rules for every element, based on how your brand is actually used.
Design
We lay out the guidelines in a clear, easy-to-scan document.
Hand over
We share the guidelines with your team and answer their questions.
What you get
Your proposal confirms exactly what's included for your business.
- Brand guidelines document (PDF)
- Quick-reference one-page brand sheet
- Organised logo and asset folder
- Colour codes for print and digital
- Tone-of-voice examples
- Optional editable templates for social media and documents
Who uses your brand guidelines
Your marketing team
For everyday posts, presentations and campaigns.
Freelancers and agencies
So outside partners get it right first time.
Printers and vendors
For accurate colours, files and specifications.
New employees
To understand the brand quickly from day one.
Brand Guidelines FAQs
Can you create guidelines for a brand you didn't design?+
Yes. We document your existing brand and fill any gaps, such as missing colour codes or unclear logo rules.
How long are brand guidelines?+
As long as they need to be and no longer. A small business might need a short, focused guide; a larger brand may need more detail.
Do guidelines include tone of voice?+
They can, and we recommend it. How your brand sounds matters as much as how it looks.
Can we update the guidelines later?+
Yes. Guidelines should grow with your brand, and we can update them as you add products or channels.
Let's make your brand easy to get right
Tell us about your business and where you want to take it. We'll recommend the right starting point for your stage and budget.