Logo system
Primary logo, secondary versions and an icon, built to work at every size.
← Branding services
A visual identity people recognise at a glance
Your identity is how your brand looks everywhere it appears. We design a complete system of logo, colours, typography and imagery that works together on a phone screen, a shop sign and everything in between.
A logo alone doesn't make a brand look professional
Many businesses have a logo but no system around it. Every new post, flyer or package is designed from scratch, so colours drift, fonts change and the brand looks slightly different every time.
A brand identity gives your business one consistent visual language, so everything you publish looks like it came from the same confident company.
- Your marketing materials don't look like they belong together
- Different designers have interpreted your brand in different ways
- Your visuals feel dated or don't match the quality of what you sell
- You're launching and want to look established from day one
What's included
Colour palette
Primary and supporting colours with exact values for print and screen.
Typography
Headline and body typefaces, with rules for how to use them.
Graphic elements
Patterns, shapes and supporting elements that make your brand distinctive.
Imagery style
Direction for photography and illustration, so visuals feel consistent.
Brand applications
Your identity shown on business cards, social posts, packaging or signage.
How it works
Brief & research
We review your strategy, audience and competitors, and collect visual references.
Concepts
We present a small number of distinct identity directions, each with its reasoning.
Refinement
We develop your chosen direction together until every detail is right.
System & handover
We build out the full system, prepare every file and walk you through it.
What you get
Your proposal confirms exactly what's included for your business.
- Logo files in all formats (AI, SVG, PNG, PDF)
- Colour palette with HEX, RGB and CMYK values
- Typography system
- Graphic elements and patterns
- Mock-ups of key applications
- Quick-reference brand sheet
Where your identity shows up
Digital
Website, social media profiles, posts, ads and email.
Business cards, stationery, brochures and flyers.
Physical
Packaging, signage, uniforms and merchandise.
Presentations
Pitch decks, proposals and company profiles.
Brand Identity Design FAQs
What's the difference between a logo and a brand identity?+
A logo is one element. A brand identity is the full system around it: colours, typography, graphic elements and imagery style, with rules for using them together.
Do we need a brand strategy first?+
It helps a lot. If you don't have one, we can run a short strategy phase before design so the identity is built on clear positioning.
Can you work with our existing logo?+
Yes. If your logo still works, we can build a stronger identity system around it instead of replacing it.
What file formats will we receive?+
Vector files for print and large formats, plus PNG and JPG files for digital use, organised and clearly named.
Let's design an identity that looks like you mean business
Tell us about your business and where you want to take it. We'll recommend the right starting point for your stage and budget.