Hooks
First lines that make people tap 'more'.
← Social Media services
Captions that sound like you and get people talking
Great visuals get attention; great captions turn it into comments, saves and enquiries. We write hooks, captions and calls to action in your brand's voice for every post.
Weak captions waste good content
One-line captions, copied hashtags and no call to action leave people with nothing to respond to.
We write captions with a strong first line, useful detail and a clear next step, in a tone that matches your brand.
- Your captions are one line or emojis only
- Every caption ends with the same hashtags
- People like but don't comment or enquire
- Your tone changes from post to post
What's included
Captions
Clear, useful, on-brand writing.
Calls to action
Comment, save, DM or visit, as suits the post.
Hashtags
A small set of relevant hashtags.
Reel scripts
Short scripts and on-screen text.
Language options
English, Hindi or Hinglish, depending on your audience.
How it works
Voice
We learn how your brand speaks.
Draft
We write captions alongside the calendar.
Review
You approve or request changes.
Publish
Captions go live with each post.
What you get
Your proposal confirms exactly what's included for your business.
- Captions for each planned post
- Hook options for key posts
- Hashtag sets
- Reel scripts (if included)
- Brand voice notes
Where we write
Instagram and Facebook
Captions and stories.
Thoughtful posts for B2B audiences.
Reels
Scripts and on-screen text.
Ads
Primary text and headlines.
Captions & Copywriting FAQs
How is this different from Social Media Copywriting?+
This service focuses on day-to-day captions for your social posts. Our Content team's Social Media Copywriting also covers campaign lines and voice development.
Can you write in Hindi or Hinglish?+
Yes. We write in English, Hindi and Hinglish.
Do hashtags still matter?+
A few relevant hashtags help with discovery. We avoid long lists.
Can we edit captions before posting?+
Yes. Everything is shared for approval first.
Let's write captions people respond to
Tell us about your brand, your audience and what you want social media to achieve. We'll recommend the right plan.